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  5. Media Monitoring

Featured · Media Intelligence

Media Monitoring

Ask Featured to find recent mentions of your brand and it returns the articles, podcasts, and videos that matter — then keeps watching on an hourly, daily, weekly, or monthly cadence, delivering new mentions to Slack or email. Setup takes about two minutes.

Find your mentions →See example prompts

Free to start · No credit card · About 2 minutes to set up, then it runs itself

Featured product demo

How PR pros use Media Monitoring

Fifteen ways to never miss a mention again. Tap a prompt to open it in Featured.

  • Mentions now

    See your mentions today

    “Find recent media mentions of my company across news sites, blogs, podcasts, and YouTube from the last 30 days.”

    Open in Featured
  • Executives

    Watch your executives

    “Track mentions of our CEO and CTO by name — interviews, quotes, event coverage — and send anything new to our comms Slack channel.”

    Open in Featured
  • Competitors

    Track competitor coverage

    “Show me everywhere my top competitor earned media coverage in the past two weeks, and what each story was about.”

    Open in Featured
  • Keywords

    Monitor category terms

    “Monitor mentions of “buy now, pay later” in retail trade press so our fintech team sees every story we could comment on.”

    Open in Featured
  • Products

    Follow a product launch

    “Find every review or roundup that mentioned our espresso machine since our March launch, including creator videos.”

    Open in Featured
  • Link building

    Find unlinked mentions

    “Find articles that mention my brand without linking to us, so we can request a link — include the writer for each piece.”

    Open in Featured
  • Research

    Track your data's travels

    “Track where our annual salary report gets cited — news articles, newsletters, and podcasts — and alert me weekly.”

    Open in Featured
  • High alert

    Go hourly when it counts

    “Monitor mentions of my hotel brand every hour during our rebrand week and flag anything from major travel outlets immediately.”

    Open in Featured
  • Local

    Watch your local press

    “Track coverage of our dental practice group across Arizona local news and business journals.”

    Open in Featured
  • Trade press

    Watch the trades

    “Monitor logistics and supply chain trade publications for mentions of our company or the term “port congestion insurance.””

    Open in Featured
  • Agencies

    Monitor a client roster

    “I run PR for a cannabis brand, a cybersecurity startup, and a university. Set up separate mention monitors for each, delivered to each client's own Slack channel.”

    Open in Featured
  • Reporting

    Compile the coverage report

    “Compile every media mention we earned this quarter into a summary I can paste into our board update, grouped by outlet type.”

    Open in Featured
  • Relationships

    Turn coverage into contacts

    “When a journalist covers us, surface their beat and recent work so I can thank them and suggest a future story.”

    Open in Featured
  • Creators

    Catch creator mentions

    “Find YouTube videos and podcasts where creators mentioned our meal kit service, with audience size where available.”

    Open in Featured
  • Automate

    Run it on full autopilot

    “Set up a workflow that tracks mentions of my brand and my two closest competitors daily and delivers one digest to email every morning at 7.”

    Open in Featured

How it works

Monitoring that starts with a sentence, not a setup wizard.

  1. 01

    Say what to watch

    Your brand, your people, your products, your competitors, your category terms — in plain language. “Track mentions of Acme and our CEO Jane Doe” is a complete setup.

  2. 02

    Featured watches the web

    News sites, blogs, trade publications, podcasts, and YouTube — scanned on the cadence you choose: hourly, daily, weekly, or monthly.

  3. 03

    Mentions arrive where you work

    New mentions land in Slack or email as a clean digest. From there, the same chat helps you act — thank the writer, request the link, brief your team.

What makes Featured's media monitoring different

Enterprise comms teams have always had monitoring. Featured builds it for everyone else — and connects it to action.

  • ~2 min

    Setup in a sentence

    No boolean query builders or onboarding calls. Describe what to watch, pick a cadence and a destination, done — in about two minutes.

  • $0

    Priced for the unmonitored

    Most small businesses skip monitoring — too expensive, too noisy, never got set up. Featured starts free and stays simple, so “we found out a week later” stops happening.

  • 4 cadences

    Hourly to monthly

    Turn it up to hourly during a launch or news cycle; drop to weekly or monthly for steady-state. You control the tempo per monitor.

  • Next step

    Monitoring that leads to action

    Every mention connects to Featured's co-pilot: draft the thank-you, request the missing link, pitch the follow-up story, or feed your GEO tracking — in the same chat.

Put media monitoring on a schedule

The Media Mentions workflow tracks new coverage of your brand, people, and products across the web and delivers digests to Slack or email.

See the workflowAsk Featured to set it up

About Featured

  • Every 6 seconds

    an expert connects with a publisher across Featured's platforms

  • 100,000+

    experts, founders, and comms teams use Featured's platforms

  • 2,500+

    publishers fill content gaps with Featured experts

Same features. Only usage scales.

Media monitoring — frequently asked questions

How do I track media mentions of my brand?+−

Ask Featured to find recent media mentions of your company, then turn the search into an always-on monitor: pick a cadence (hourly, daily, weekly, or monthly) and a destination (Slack or email). From then on, new articles, podcast mentions, and videos arrive as a digest — no manual searching, no missed coverage.

What is media monitoring?+−

Media monitoring is systematically tracking where your brand, people, products, and competitors appear across news sites, trade publications, blogs, podcasts, and video. PR teams use it to measure coverage, catch problems early, thank journalists, and find follow-up opportunities. Featured runs it as a plain-language chat plus an always-on workflow.

Is Featured's media monitoring free?+−

It's free to start — the Free plan includes Featured Chat and enough usage to search your mentions and try monitoring. Always-on workflows with custom cadence and Slack delivery are available on every plan, including Free; runs pause when the daily usage cap is hit. Paid plans from $39/month give you a larger daily budget.

How is this different from Google Alerts?+−

Google Alerts emails you keyword matches from parts of Google's index — useful, and worth keeping. Featured matches in plain language rather than exact keywords, covers podcasts and YouTube alongside articles, delivers to Slack as well as email, tracks competitors in the same digest, and connects each mention to a next step: request the link, thank the writer, pitch the follow-up.

Can I track competitors' media coverage?+−

Yes — add competitor names alongside your own and every digest shows their coverage next to yours: where they're earning attention, which stories, which outlets. The dedicated Competitor Visibility Watch workflow goes further, watching where a rival gets editorial coverage so you can pitch yourself into the next story.

What sources does Featured monitor?+−

News sites and business press, trade publications, blogs and newsletters, podcasts, and YouTube — the places coverage actually happens, including the audio and video mentions most keyword tools miss. Describe any special focus (“Arizona local news,” “logistics trades”) and the monitor narrows to it.

How often does it check for new mentions?+−

You choose per monitor: hourly, daily, weekly, or monthly. Teams typically run daily for their own brand, weekly for competitors, and switch to hourly during launches, funding announcements, or a crisis — changing cadence is one sentence in chat.

How long does setup take?+−

About two minutes: say what to watch, pick when to look, choose where results go. There's no boolean syntax to learn and no onboarding call — which is exactly why monitoring that never got set up finally does.

Why do media mentions matter for AI visibility?+−

AI assistants build their answers from coverage — every article, podcast, and video that mentions you is a potential source in a future AI answer. Monitoring shows you the source layer as it grows, flags unlinked or inaccurate mentions worth fixing, and feeds the GEO tracking that measures how those mentions change what AI says about you.

Can agencies monitor multiple brands?+−

Yes — set up a separate monitor per client, each with its own cadence and its own Slack channel or email destination. Client digests stay clean and separable, and the same chat compiles per-client coverage reports at review time.

Explore more

  • FeatureGEO Audit
  • FeatureJournalist Requests
  • FeaturePitch Journalists
  • WorkflowMedia Mentions
  • WorkflowCompetitor Visibility Watch
  • IndustriesPR for your industry

Never find out a week later again

See every mention of your brand — then let Featured keep watching. Two minutes to set up, free to start.

Find your media mentionsStart free

Same features. Only usage scales.

Every plan includes media monitoring.

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Example usage

Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.

  • Featured Chat for discovering media opportunities
  • Daily pitching tools to reach journalists
  • Journalist request matching
  • Core workflows to speed up outreach
  • A gentle daily allowance to learn the platform
Most popular
Lite

For solo practitioners running focused PR.

$29Per month, billed annually at $348

Example usage

Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.

  • 5× more AI usage than Free
  • Everything in Free, plus:
  • Workflows across your saved opportunities
  • Deeper AI chat for drafting and research
  • Higher limits for active weekly pitching
Pro

For power users running a full PR operation.

$79Per month, billed annually at $948
Pro · 5×Pro+ · 20×

Example usage

Automate workflows, coordinate outreach, and lean on AI for research and drafting at serious volume.

  • 5× more usage than Lite
  • Everything in Lite, plus:
  • Maximum daily allowance for credit-based actions
  • Built for teams that live in the product