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  1. Home
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  3. Workflows
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  5. Media Mentions

Featured Workflows

Media Mentions Workflow

Every day your brand gets mentioned somewhere you're not looking — an article, a podcast, a creator video. This workflow tracks new editorial coverage of your brand, people, and products across the web and delivers it to Slack or email, on the cadence you choose.

Start with this template →Ask Featured to build it

About 2 minutes to set up · Hourly to monthly cadence · News, blogs, podcasts, and YouTube

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Ways PR pros run Media Mentions

New editorial coverage of your brand, people, and products — delivered instead of hunted. Tap a setup and Featured's chat will configure it with you.

  • Brand daily

    The standard brand watch

    “Set up a workflow that tracks media mentions of my company daily and sends a digest to our #press Slack channel every morning.”

    Open in Featured
  • Executives

    Track your people

    “Set up a workflow that monitors mentions of our CEO and CTO by name — interviews, quotes, event coverage — and alerts our comms lead.”

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  • Launch mode

    Go hourly for launch week

    “Set up a workflow that tracks mentions of our new espresso machine hourly during launch week, flagging major outlets immediately.”

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  • Competitors

    Add a rival to the digest

    “Set up a workflow that tracks my brand and my two closest competitors daily and delivers one combined digest at 7am.”

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  • Unlinked

    Catch unlinked mentions

    “Set up a weekly workflow that finds articles mentioning my brand without linking to us, with the writer for each so we can request the link.”

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  • Research

    Follow your data

    “Set up a workflow that tracks where our annual salary report gets cited — articles, newsletters, podcasts — and alerts me weekly.”

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  • Local

    Watch the local press

    “Set up a workflow that tracks coverage of our dental practice group across Arizona local news and business journals, weekly.”

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  • Agencies

    One monitor per client

    “Set up separate mention-tracking workflows for my clients — a cannabis brand, a cybersecurity startup, and a university — each to its own Slack channel.”

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  • Crisis

    Tighten during a crisis

    “Set up an hourly workflow tracking mentions of our brand alongside the term “recall,” flagging anything from national outlets for immediate review.”

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  • Creators

    Include creators

    “Set up a workflow that tracks YouTube videos and podcasts mentioning our meal kit service, weekly with audience size where available.”

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  • Category

    Watch category terms

    “Set up a workflow that monitors retail trade press for “buy now, pay later” so our team sees every story we could comment on, daily.”

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  • Reporting

    Feed the quarterly report

    “Set up a monthly workflow that compiles all coverage we earned into a summary grouped by outlet type, formatted for a board update.”

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What it matches

New editorial coverage of your brand, executives, products, and the competitors or keywords you add — across news sites, trade press, blogs, podcasts, and YouTube.

When it looks

Hourly during launches and news cycles; daily for most brands; weekly or monthly for a quiet watch.

Where results go

Slack or email — one digest per brand, or separate monitors per client, each to its own channel.

How Workflows work

Tell Featured what to monitor, when to look, and where to send results.

  1. 01

    Say what to watch

    Brand, people, products, competitors, category terms — plain language. “Track Acme, our CEO Jane Doe, and mentions of our API” is a complete setup.

  2. 02

    Featured watches the web

    News, trade press, blogs, podcasts, and YouTube — scanned on your cadence, from hourly to monthly, with everything new since the last run.

  3. 03

    Coverage finds you

    Digests land in Slack or email. From any mention, Featured's chat drafts the follow-up: thank the writer, request the link, pitch the next story.

Why run mention tracking as a workflow

Monitoring only works if it's actually running. This one sets up in two minutes and never forgets.

  • ~2 min

    Setup in a sentence

    The reason most small businesses never had monitoring — cost, noise, setup — is the reason this exists. Describe, choose, done.

  • A/V too

    Podcasts and YouTube included

    Spoken mentions are where keyword tools go blind. This workflow hears them — increasingly where buying decisions get shaped.

  • Actionable

    Every mention has a next move

    Each digest item opens into Featured's chat for the follow-up — link requests, thank-yous, follow-up pitches — so monitoring feeds momentum, not just awareness.

Prefer to check on demand?

The Media Monitoring feature answers “where were we mentioned?” in one conversation — the workflow makes sure you never have to ask.

See the featureTry it in chat

About Featured

  • Every 6 seconds

    an expert connects with a publisher across Featured's platforms

  • 100,000+

    experts, founders, and comms teams use Featured's platforms

  • 4

    cadence options: hourly, daily, weekly, monthly

Same features. Only usage scales.

Media Mentions workflow — frequently asked questions

What does the Media Mentions workflow track?+−

New editorial coverage of whatever you tell it to watch: your brand, executives, products, competitors, and category keywords — across news sites, trade publications, blogs, podcasts, and YouTube. Each run delivers everything new since the last one, as a digest to Slack or email.

How fast will I know about new coverage?+−

On an hourly cadence, within the hour. Most brands run daily and see coverage in the next morning's digest; weekly and monthly suit quieter brands. Cadence is per-monitor, so your own brand can run daily while a competitor watch runs weekly.

Does it cover podcasts and video?+−

Yes — spoken mentions in podcasts and YouTube videos are tracked alongside articles. That's a real gap in keyword-alert tools, and increasingly where products get recommended and reputations get made.

Can I track competitors in the same workflow?+−

Yes — add their names and each digest shows their coverage beside yours. For the deeper play — watching where a rival earns editorial coverage so you can pitch yourself into the next story — run the dedicated Competitor Visibility Watch.

What do I do with a mention once I have it?+−

Open it in Featured's chat and act: draft a thank-you to the writer, request a link if they didn't include one, add the hit to your coverage report, or pitch a follow-up story while the topic is warm. Monitoring pays for itself in the follow-ups.

Do I need a paid plan?+−

No — workflows are available on every plan, including Free. Runs pause when the daily usage cap is hit; a Free workspace's first run may pause on the 10¢ cap. Search your mentions free in chat first — it's the fastest way to see what monitoring will catch.

Can agencies monitor multiple brands?+−

Yes — one monitor per client, each with its own cadence and destination channel, so client feeds stay clean. Month-end reporting compiles from the same data in one ask.

Explore more

  • WorkflowCompetitor Visibility Watch
  • WorkflowGEO / AI Visibility
  • FeatureMedia Monitoring
  • FeaturePress Releases
  • IndustriesPR for your industry

Coverage shouldn't be a surprise

Start the workflow and every new mention of your brand reports in — on your schedule.

Start with this templateAsk Featured to build it

Same features. Only usage scales.

Every plan includes media monitoring.

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Example usage

Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.

  • Featured Chat for discovering media opportunities
  • Daily pitching tools to reach journalists
  • Journalist request matching
  • Core workflows to speed up outreach
  • A gentle daily allowance to learn the platform
Most popular
Lite

For solo practitioners running focused PR.

$29Per month, billed annually at $348

Example usage

Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.

  • 5× more AI usage than Free
  • Everything in Free, plus:
  • Workflows across your saved opportunities
  • Deeper AI chat for drafting and research
  • Higher limits for active weekly pitching
Pro

For power users running a full PR operation.

$79Per month, billed annually at $948
Pro · 5×Pro+ · 20×

Example usage

Automate workflows, coordinate outreach, and lean on AI for research and drafting at serious volume.

  • 5× more usage than Lite
  • Everything in Lite, plus:
  • Maximum daily allowance for credit-based actions
  • Built for teams that live in the product