Featured for CPG
Discover how CPG PR professionals are using Featured to find and act on earned-media opportunities for CPG and consumer brands.
Free to start · No credit card · Featured owns and operates HARO and Connectively
Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.
“Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking CPG sources on retail media, private label competition, or packaging sustainability.”
Open in Featured“Find HARO queries from the last 48 hours that a CPG founder or brand manager could answer about retail strategy, product development, or consumer trends.”
Open in Featured“Find active CPG and consumer-brand podcasts that interview founders and operators as guests.”
Open in Featured“Do a GEO audit for my brand for the prompt "best [our category] brands." Show whether ChatGPT, Claude, Perplexity, and Gemini recommend us and how they position us.”
Open in Featured“Compare how my brand and the category leader appear in AI shopping answers, and identify what coverage is driving their advantage.”
Open in Featured“Every Monday, run a GEO audit on our category's top shopping prompts and email me our AI shelf-space trend versus competitors.”
Open in Featured“Find publications accepting bylined articles from CPG operators on retail media economics, velocity-driven growth, and surviving buyer meetings.”
Open in Featured“Find outlets accepting op-eds on consumer goods, and help me argue that shrinkflation disclosure builds more brand value than it costs.”
Open in Featured“Find CPG industry blogs accepting guest posts on trade spend, broker relationships, or omnichannel growth.”
Open in Featured“Build a media list of journalists covering consumer brands and grocery — trade reporters and business press — with beats and recent stories.”
Open in Featured“Find speaking opportunities at events like Expo West and retail industry summits — panels and pitch slams with deadlines.”
Open in Featured“Find recent mentions of my brand across press, product roundups, newsletters, and podcasts, with reach and sentiment for each.”
Open in Featured“Every 2 hours, scan media for my brand and SKU names, summarize each placement, and email me the digest.”
Open in Featured“Find me media opportunities for a CPG brand this week — journalist requests, roundup callouts, podcasts, bylines, and awards — ranked by retail impact.”
Open in Featured“Find award opportunities for consumer products, like the NEXTY Awards and Product of the Year, with entry deadlines, fees, and categories.”
Open in Featured“Find where our top competitor earned press in the past 30 days, including retail trade coverage, and the white space our brand can claim.”
Open in Featured“Find LinkedIn influencers covering CPG and retail whose audiences include category buyers, distributors, and investors.”
Open in Featured“Find consumer and lifestyle websites offering paid placements or sponsored roundup inclusions, with pricing and traffic data.”
Open in Featured“Set up a daily workflow that finds CPG journalist requests, drafts responses with our brand story and data, and queues them for approval.”
Open in Featured“I'd like to send a press release about our launch into a major national retailer and the category trend it validates.”
Open in Featured“What consumer trends are trending today? Find where our category data or founder take adds substance, and draft commentary for those reporters.”
Open in Featured“Find Substack newsletters covering CPG and consumer trends that feature brands or accept founder guest posts.”
Open in Featured“Find Medium writers covering consumer brands and entrepreneurship who feature founder stories.”
Open in Featured“Create a media resume of our press hits, awards, and retail wins to include in buyer decks and press pitches.”
Open in Featured“Find subreddits where shoppers discuss our category, surface honest opinions about our brand, and flag threads worth a thoughtful response.”
Open in Featured“Find Instagram creators whose content matches our shopper profile for a seeding and UGC campaign, with usage-rights considerations.”
Open in Featured“Find TikTok creators driving retail sell-through in our category, ranked by engagement and audience fit for a TikTok Shop push.”
Open in Featured“Draft a 120-word pitch to a business reporter about our brand's growth against the category's private-label squeeze, with one sharp data point.”
Open in Featured“Build a 90-day PR plan for a CPG brand around a major retail launch — trade press, consumer roundups, journalist requests, awards, and influencer seeding.”
Open in Featured“I'm being interviewed about raising prices. Prep me with likely questions and honest talking points about input costs and value.”
Open in FeaturedEvery 6 seconds
an expert connects with a publisher across Featured's platforms
100,000+
experts, founders, and comms teams use Featured's platforms
2,500+
publishers fill content gaps with Featured experts
One chat, every PR job — from first pitch to placement report.
“Find journalist requests about retail media.” “Which podcasts book CPG founders?” “Does ChatGPT recommend us in our category?”
The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.
Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for CPG brands in one place.
Answer consumer and trade reporters' source requests from HARO, Connectively, X, and LinkedIn.
814,000 active shows, searchable in plain language — from CPG operator pods to consumer trend programs.
Track how ChatGPT, Claude, Perplexity, and Gemini answer “best [your category] brands” — your AI shelf space.
Find trade outlets accepting operator bylines on velocity, trade spend, and buyer meetings.
Build media lists of consumer-brand journalists and grocery trade reporters — with recent stories.
Panels and pitch slams — Expo West-style events and retail industry summits.
NEXTY Awards, Product of the Year, and category best-of lists — with deadlines and fees tracked.
Know the moment your brand or SKUs land in a roundup, review, or trade story.
See where the category leader earned press this month, and the white space your brand can claim.
Always-on agents that find opportunities, draft brand-voice responses, and deliver results through reset season.
An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.
CPG PR is the practice of earning media coverage and credibility for consumer packaged goods brands — getting founders quoted in trade and business press, products into roundups, booked on podcasts, entered into awards buyers recognize, and recommended when shoppers ask AI assistants what to buy. It combines media relations, product publicity, awards, and generative engine optimization (GEO).
The fastest paths are answering journalist requests from consumer and trade reporters on HARO, Connectively, X, and LinkedIn; pitching the trend your product rides; operator bylines on retail economics; podcast guest spots; and award entries timed to windows. Featured surfaces all of these in one chat and drafts the responses for you.
PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many CPG brands and their agency partners run Featured alongside their existing PR programs.
GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your products. When shoppers ask for the best brands in your category, those answers are built from press coverage, reviews, and roundups — AI shelf space that compounds. Featured audits your visibility for your category prompts and tracks share of voice against private label and the category leader.
AI engines cite brands that appear consistently across credible sources: consumer press, product roundups, retail trade coverage, reviews, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.
Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Consumer goods topics — retail media, private label, packaging sustainability — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.
Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about private-label competition.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.
Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.
CPG founders and brand managers, trade-facing comms teams, and agencies scaling coverage for consumer brands. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.
Start with the recognized programs — the NEXTY Awards, Product of the Year, and category best-of lists — then let Featured track entry deadlines, fees, and requirements. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns CPG and consumer-trend shows that actually book founders.
Free to start. No credit card required. Ask Featured to find your first media opportunity in the next five minutes.
Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring.
Try Featured with no commitment.
Example usage
Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.
For solo practitioners running focused PR.
Example usage
Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.
For agencies and teams at maximum throughput.
Example usage
Run multiple brands in parallel, max out daily credits, and keep every workflow and journalist touchpoint in one place.